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It’s BREAKING NEWS! Colored diamonds have become the most sought-after commodity this November. There’s nothing more fashionable right now than having a colored diamond wrapped around your finger, as well as a solid investment piece.

The Financial Times has reported the latest movement in the industry this week: tycoon Larry West has purchased the rare Argyle Violet purple diamond for a cool $10 million. This comes off the back of Christie’s announcement that it will be auctioning off a large pink diamond for between $16m-$18m in Geneva next week and the purchase of colored diamonds by numerous celebrities, including Barbra Streisand, Victoria Beckham and Nicole Kidman recently. It’s clear to see that colored diamonds are going up and up on the style list of must-haves.

So, what’s the big deal, you ask? Colored diamonds are valued for the intensity and distribution of their color. Only 1 in every 10,000 diamonds can be classified as a colored diamonds, so these are very rare jewels, often sought after by entrepreneurs and the elite. And how do you know what kind of illustrious colored diamond to buy? Well, the criteria used for picking the perfect colored diamond is slightly different from that of a normal, colorless diamond. Cut and clarity considerations come less into play, and color, of course, comes foremost.

When choosing your colored diamond, start by looking at the richness of the color itself. The deeper and more intense a diamond’s color, the rarer and more valuable it will be. There is a general trend that investors go for pink diamonds, whereas fashion-followers start with yellow or blue, which can be found in our esteemed website collections. And after color grade comes carat weight. This has the second most important impact on determining the quality of a colored diamond, because the large stones are mined much less frequently than their lighter counterparts, and are therefore much more rare.

After this, consider the clarity of the diamond that you would like to purchase. Because of the colored nature of the stone, clarity is much less important than in colorless diamonds, as the diamond’s color tends to mask inclusions. The cut of the diamond is similarly less of a consideration when purchasing a diamond of this kind, as this should merely serve to emphasise its brilliance of color as opposed to shine. You might notice that the shape of a colored diamond is a bit unusual, but again this is designed to enhance the richness of its colour, so is only a minor consideration compared with colorless stones.

So, why not put yourself at the cutting edge of the jewelry scene by purchasing one of our rare colored diamonds? As we said, the color and clarity are the main considerations as to choosing the perfect stone, and it’s partly a matter of personal preference, so why not browse around our catalog today?

Feast your eyes on our collections… it is coming up to Christmas party season after all!